We Run Your Ads. Buyers Call You.
Google, Facebook, Instagram and TikTok campaigns, built and run daily by Downtown Marketers, answered for with one number: your cost per new customer.
- Campaigns live within 14 days
- Every click tracked to a call or sale
- A target cost per lead you agree to
4
Ad platforms under one plan
14
Days to your first campaign live
1
Number we report on: cost per new customer
Already running ads?
We take over your Google and Meta accounts in week one, find the wasted spend, and move that budget to what works. No restart, no lost history.
Google Ads
Facebook Ads
Instagram Ads
TikTok Ads
Google Analytics
Google Tag Manager
Search advertising
Google Ads: Capture Buyers at the Moment They Search
Search, Shopping, Maps and YouTube campaigns built around buying-intent keywords, so your budget goes to people already looking for what you sell.
- Lower cost per click with tight keyword and match-type control
- Higher conversion rate from landing pages matched to each search
- Lower cost per lead through daily bid and budget management
- Show up in the map pack with local campaigns
Social advertising
Facebook Ads: Reach the Right People and Raise Your ROAS
Audience targeting, creative testing and retargeting that turn Facebook from a cost into a revenue channel.
- Increase return on ad spend with weekly creative and audience tests
- Reduce cost per click by retiring losing ads before they drain budget
- Lower cost per acquisition with retargeting of warm visitors
- Pixel and Conversions API set up so every lead is attributed
Visual and short-form advertising
Instagram Ads: Turn Scrollers Into Customers
Reels, Stories and feed placements with creative built for the platform, so your ads look native and get acted on.
- Higher click-through rate with scroll-stopping Reels and Stories
- Lower cost per lead by letting placements compete for the cheapest result
- Retargeting audiences built from every view and engagement
- Shoppable formats for products, lead forms for services
Short-form video advertising
TikTok Ads: Reach New Customers Before Your Competitors Do
Short native video campaigns that reach audiences Google and Meta miss, often at a lower cost per thousand impressions.
- Often a lower cost per thousand impressions than Meta or Google
- Spark Ads turn your best organic posts into paid reach
- Creative tested weekly so cost per click keeps falling
- In-app lead forms with fewer steps to convert
Who it is for
Campaigns Shaped Around How Your Customers Buy
Local service businesses
Plumbers, clinics, trades and home services. Google and Facebook campaigns that fill the calendar with calls from your service area.
Retail and e-commerce
Shopping, Instagram and TikTok campaigns measured in return on ad spend, with the pixel and Conversions API set up right.
Professional practices
Lawyers, accountants, consultants and agencies. Search campaigns for high-intent inquiries and retargeting that keeps you in mind.
You run the business. We run the ads.
How We Run Your Ads
Step 1
Free ad account review
A 30-minute call. We look at your accounts, landing pages and tracking, then send a written plan with the three fixes that matter most.
Step 2
Build and launch in 14 days
Campaign structure, keywords, audiences, creative and conversion tracking, built and approved by you before a dollar is spent.
Step 3
Optimize weekly, report monthly
Bids, budgets and ads adjusted every week. One plain-English report a month: what we spent, what it produced, what changes next.
Questions Business Owners Ask About Paid Ads
How much should I spend on ads?
Enough to buy 10 to 20 leads a month at your expected cost per lead. Most local businesses start between $1,500 and $5,000 a month in ad spend, plus our fee. We size it with you on the review call.
Is ad spend included in your fee?
No. Ad spend is paid directly to Google, Meta or TikTok and stays in your name. Our fee covers strategy, setup, creative, management and reporting.
Which platform should I start with?
If people already search for what you sell, Google first. If they need to be shown it, Facebook and Instagram first. TikTok once we have creative that works. We tell you which on the call.
Do I own the ad accounts?
Yes. Accounts, pixels and data stay in your name. If you ever leave, everything stays with you.
How fast will I see results?
Campaigns go live within 14 days. Most accounts show first leads within the first 30 days, and cost per lead keeps improving as tests run.
Start Your First Campaign
Book the call, or send your details and we will come prepared.
Work With Our Team
Prefer we reach out? Send your details and we will come to the call prepared.
Our guarantee: beat your current cost per lead within 90 days, or we manage the account at no charge until we do.
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